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Video Library

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Presentation of the Structural Funds' Communication Campaign

The 4th of may of 2010, it took place the presentation of the Structural Funds' communication campaign which was promoted by the Regional Government in order to inform citizens about Structural Funds in Castilla-La Mancha, announcing its existence, its general characteristics and its contribution to the regional development.

This campaign includes several adverts to broadcast in different media: radio and TV spots, newspaper adverts, magazine adverts and banners on the Internet.

Especially the TV spot shows that important progress towards convergence with Europe. In the TV spot, you can see two women walking together. One of them, the dark-haired one, who has spanish features, appears in different stages of her life because she is Castilla-La Mancha and she is growing up next to Europa.

 

More information: Structural Funds' Advertising Campaign 

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